Minimalism has achieved great success in the realm of art. However, when applied to real life, minimalism can lead to a significant decline in the quality of life due to its excessive simplicity. This is because life itself is inherently complex.

Unlike minimalism, we are committed to establishing a middle ground between the complexities of life and the extreme pursuit of simplicity, which we call Simpleism.

We advocate for simplicity and purity, eliminating unnecessary decorations, structures, and superfluous details. Yet, while being simple, we retain the essential functions to achieve a high quality of life.

Just like our clothing store, our products pursue simple structures and colors, but we offer you more choices, preserving the fundamental aesthetic and social functions of clothing and providing a wider range of colors.

This is Simpleism.