HELIKE is a store that specializes in selling men's clothing. However, HELIKE is more than just a store. We believe in Simpleism, and this store is an experiment in Simpleism.

People often spend their precious time on unnecessary aspects. For example, they spend a lot of time choosing one piece of clothing from hundreds or even thousands of options. This is simply not worth it.

The experiment in Simpleism begins here. We aim to significantly reduce unnecessary time expenditure through the simplest means possible. We offer products that align with Simpleism—simple structure, simple colors, simple settings—everything is kept simple. We call this Simpleism Style.

We have 2 goals:

First, we want to introduce Simpleism and Simpleism Style to the public and gain social recognition for these products. We believe this is a great way of life.

Second, we continuously optimize our products and services to make them simpler and more straightforward, saving a great deal of time for every supporter. Time is invaluable and irreplaceable. Why should we spend such precious time on unnecessary aspects?

We hope that this simple setup can save you a lot of time and give you plenty of happy moments.